Our CEO, Nunzio Presta, is a monthly contributor on Thrive Global - a digital resource for individuals and corporations spearheaded by Arianna Huffington. He recently published an article addressing what’s going on in the world and how businesses must react, so we thought it would be a valuable thing to share here.
One of the most consistent and predictable reactions to chaos and uncertainty that small business owners tend to fall victim to is the decision to scale back and get small. If you can’t control the chaos, get rid of it, right? Lay off workers, end contracts and try to get back to a non-chaotic state or a state of predictability. But for the sake of your business and the economy, this is the wrong move. It is moments like this that you need to be creative and think big. These moments are what differentiates a real business built to create jobs, save jobs and add value to the world, versus a business that was built to just make money or replace the founders job.
Read more here.
Stay well and safe, we’ll get through this together.
